In the first part of our two-part 2016 healthcare preview, we hear from six healthcare leaders about what they believe will shape healthcare in 2016. Andy Gradel of Main Line Health, Bill Bodnar of The Leader’s Board, Paul Szablowski of Texas Health Resources, Erinne Dyer of Envera Health, Nick Adkins of ReelDX, and author and Forbes Columnist Dan Munro join Steve and Russ to look forward to 2016. This episode is definitely packed full of insights – so make sure to download and listen!
Crux Points Podcast
It’s been quite a year here on the Crux Points Podcast, and we wanted to give back by sharing some of our key takeaways from this year with our listeners. We brought in the whole Crux Points team to talk about what we’ve learned and share some of our most memorable moments from this year’s podcasts. We invited Sitewire Health CEO, Margie Traylor, Sitewire Health Business Development Manager/Producer, Jordan Haugan, and Crux Points Podcast Editor/Producer, Kiel Siler for a roundtable discussion about healthcare marketing, patient experience, transparency, and much more.
Gabe Riggs of Norton Healthcare joins the podcast to talk about breaking down silos in an organization – especially those silos between marketing and IT. Look forward to Gabe’s thoughts on the importance of being humble and identifying shared objectives when collaborating between departments and how he worked to bridge the chasm between marketing and IT at Norton Healthcare.
Suzanne Delbanco of Catalyst for Payment Reform and Anna Fallieras of GE join the podcast to share insights from their efforts to help the healthcare industry move towards value-based care. Look forward to Suzanne and Anna’s thoughts on the importance of transparency in terms of driving value in healthcare and how Catalyst for Payment Reform is driving towards value-oriented payment.
Erinne Dyer, Healthcare marketer and strategist, joins the podcast to share insights from her years leading marketing initiatives at Cleveland Clinic and Carolinas Healthcare. Look forward to Erinne’s perspective on why hospital marketing has been turned upside down and the three ways marketing for hospital systems needs to be redefined.
Jared Johnson, of the Health IT Marketer podcast, joins a special edition of the Crux Points podcast to preview the session “Emerging Technologies Driving New Patient Care” that he, Steve and Russ are presenting at HCIC 2015 on November 11, 2015.
Paul Szablowski, Vice President of Brand Experience at Texas Health Resources, discusses how he redesigned his marketing department in just one year, how he and his team use lessons from consumer-focused brands like P&G and airlines to better evolve their strategies and why he doesn’t believe in the idea of patient engagement.
The Crux Points team is taking this week off, so in the place of a new episode, we’re replaying one of our more popular episodes from earlier this year. Peter Miller is an administrator within Marketing and Communications at The Cleveland Clinic. In this episode, Peter shares how the Cleveland Clinic is embracing transformation and how the Clinic managed the huge initiatives around implementing same-day appointments and introducing reviews and ratings to their physician finder.
Andrew Rainey of Binary Fountain talks about the benefits of using customer ratings and reviews in order to cultivate a better patient experience and support customer engagement in a healthcare world that is increasingly consumer-driven.
Jane Sarasohn-Kahn, health economist and advisor at THINK-Health, discusses the economic elements of consumer-driven health, influencing behavior change among patients and consumers, and how healthcare organizations are moving towards the triple aim.