Designing Next: What will the Experience Economy be in 2021?
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B. Joseph Pine II, Author, The Experience Economy: Competing for Customer Time, Attention, and Money
The term “Experience Economy” entered the lexicon for many in 1998 when B. Joseph Pine II and James Gilmore wrote the article “Welcome to the Experience Economy” in the Harvard Business Review. They followed that up in 1999 with the book that many in the experience design world are familiar with - The Experience Economy: Work is a Theatre & Every Business a Stage. While over 20 years have passed since the publication of the book, it’s core tenants remain strong and continue to inspire and guide leaders across industries. In this episode of Designing Next, B. Joseph Pine II joins us to discuss what the experience economy means in these unique times.
In addition to The Experience Economy, Joe has co-authored three other books and is also a renowned speaker and consultant to Fortune 500 companies and entrepreneurial start-ups. He has addressed the World Economic Forum, the original TED conference, and the Consumer Electronics Show. He has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management, and today is a Lecturer in Columbia University’s Master’s Program in Technology Management in the School of Professional Studies.
Last year, Joe and James Gilmore re-released The Experience Economy with a brand-new preface, in which they make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world.
In this episode, Joe shares thoughts and insights about the experience economy that are more relevant than ever. Look forward to hearing:
- Why experiences as an economic offering are not a fad, but a fundamental change in the fabric of the economy.
- Real-world examples of how some organizations have adapted their experience for the pandemic era.
- What hybrid digital and physical experiences might look like in a post-pandemic future. The important role that employee experience plays in the experience economy.
We’re thrilled that B. Joseph Pine II joined us on this episode to share his unique perspective. We’re sure you will enjoy it as well.