Five on Friday: Week of November 24
Each Friday, the Sitewire Health team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments.
Harvard Business Review
These days, innovation is a key buzzword around healthcare. And while the authors, Anna Roth of Contra Costa Medical Center and Thomas Lee of Press Ganey Associates, don’t disagree that innovation will be key to the evolution of healthcare, they note that healthcare providers can also evolve quite a bit by emulating their peers. Many great examples and ideas are in the piece – including the (somewhat tongue-in-cheek) idea of creating an annual prize for “the highest impact implementation of an idea explicitly created by someone else.”
While retail clinics have been in existence for about 15 years, they have recently been expanding at a rapid pace. Consulting firm Accenture predicts there will be close to 3,000 retail clinics in 2015 – close to double the number there were at the end of 2013. So what do consumers like about these clinics? According to a recent study, the preferred attributes include being able to walk-in and be seen within 30 minutes, after-hours and weekend access, and convenience. As retail clinics continue to proliferate, patient expectations will be raised based on the experience they are receiving at these clinics. As the article notes, this should be a wakeup call for primary care practices.
Consumers have grown accustomed to having insurers screen their health costs for them. But, according to experts, health reform will have little effect on prices that continue to outpace inflation unless consumers take a more active role and start to push back. Consumers will need to approach their healthcare purchases in the same manner in which they buy a new car or even groceries. As the article notes, there are plenty of tools out there the help consumers understand healthcare pricing. Now, the next step is to get consumers to start using the tools.
Big Data is a buzzword in almost every industry, but how will it disrupt healthcare? Pam Baker reviews two areas of potential disruption: pricing and non-traditional competitors. She predicts that big data will not only play a large role in price transparency, but will lead to even more context around pricing – allowing consumers to compare pricing with patient results, leading to even smarter purchase decisions. Meanwhile, big data is providing more access to knowledge than ever, which, in turn, is leading to new competitors in the healthcare space that couldn’t have been conceived of just ten years ago.
According to a recent HealthLeaders Media survey, 80% of organizations have lunched some form of population health management program – an increase of seven points over 2013. This article examines SCL Health, a $2.4 Billion system in Denver and its experience in population health. SCL has developed its own ACO in one market, while in other markets it is pursuing partnerships with other health systems and medical groups. It’s a great example of a system working to find the right way to align provider and payer incentives in order to achieve long-term success. That concludes this week’s Five on Friday. What’s your take? Let us know in the comments.