Strategy& recently released the report “The birth of the healthcare consumer: Growing demands for choice, engagement, and experience.” The report details how consumers are reacting to the evolution of healthcare. And the results are clear:  The consumer is in control. To be successful, healthcare organizations must focus on developing an understanding of all their target consumers and how those consumers search for healthcare, make decisions and ultimately choose the healthcare organizations they decide to do business with.  As the report notes, the organizations that win will distinguish themselves through consumer choice, consumer engagement and consumer engagement.

You can download the report here, and the following infographic details some of the key takeaways the Sitewire Health team identified in the report.

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