Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful!  

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A Peek Inside Turing Pharmaceuticals: 'Another $7.2 Million. Pow!'

NPR

If you work in the healthcare industry in any capacity, then you’ll know the big story of 2015 covered Turing Pharmaceuticals and their “loose cannon” CEO Martin Shkreli unapologetically hiking the price of Daraprim, a drug used to treat a variety of serious diseases, by 5000%. This article by Alison Kodjak for NPR, gives an inside look into the communications within Turing Pharmaceuticals before and after the price jump. With executives championing the record setting profits to attempting to deal with the aftermath, this article sheds light on the practice of price gouging in one of the most prominent examples in the history of healthcare.

David Larson, 66, at his house in Huntington Beach, Calif., on Tuesday, January 26, 2016. Larson had knee surgery to repair a meniscus tear in December. He used the HealthLoop technology and says it helped detect a blood clot that could have put him back in the hospital. (Heidi de Marco/KHN)

Hospitals Employ Email 'Empathy' to Help Doctors and Patients Stay in Touch

CaliforniaHealthline

Automated empathy, a term that on the surface seems cold and robotic, has actually been found to be well received by the patients and doctors utilizing automated communication. This article by Barbara Feder Ostrov for California Healthline showcases a startup called HealthLoop which helps doctors keep in touch with patients over the course of their treatment through automated emails. Find out this service is benefitting both patients and doctors, and changing the way aftercare is handled for the better.

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Forget Cards and Flowers; Crowdfunding Site Helps Pay Medical Bills

Computerworld

In a world of high deductible health plans and the state of healthcare hanging in the balance of a Presidential election cycle, many patients are finding it difficult to pay for their medical expenses often times delaying care or taking on more and more debt to cover their financial burden. Luckily, crowdfunding has entered the healthcare world in the form of PinnacleHealth System’s “Someone With Group” financial services company which helps patients alleviate their debt by sourcing funds from those compassionate enough to help. Find out more about Someone With Group in this article by Lucas Mearian for Computerworld.

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Why You Should Be Skeptical About an 'Uber for Healthcare'

LA Times

The “Uber of Healthcare” is a term that gets thrown around a lot lately in the healthcare world, but can a healthcare service-on-demand platform really be viable. According to this column by Michael Hiltzik for the LA Times, the answer is no. Despite the millions of dollars in investment capital looking into such platforms, Hiltzik argues that the burden of expense on the service provider, plus the limitation of care options at home, and a slew of other issues, prevents healthcare from evolving into an on-demand service. Read on to find out more about whether or not an “Uber of Healthcare” can really exist.

Pinterest Homepage

7 Ways Pinterest can be Used for Patient Education

Health Care Communication News

Healthcare systems are beginning to use social as a part of their regular marketing campaigns. Most systems make use of Facebook, Twitter, and at times Instagram, but what about other social media platforms? This article for Health Care Communication News by Lindsey Weintraub gives tips for utilizing Pinterest as a tool for patient education. Since about 80% of healthcare decisions are made by women, it makes sense to utilize a social network with a primarily female base to inform patients. Read more to find out how to leverage the social power of Pinterest.

That is it for this week. We hope you find value in this newsletter and invite you to share your thoughts in the comments section.

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