Welcome to the latest edition of Sitewire Health’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful!

How to Become a Healthcare Innovator

Entrepreneur.com

The hottest topic in healthcare right now is technology and innovation. From wearable devices, to EHRs, to technologies way out in the weeds, such as using Google Glass to help autistic people learn emotions better, technology is transforming healthcare. Even in the nearterm, people are saying they are more likely to use wearables than ever before, with 75% of people globally believing that they will use such technology.

In this article, Entrepreneur.com lays out the road for innovation in healthcare, including how to navigate ideation, funding, and networking. If you have an idea, now is the perfect time to join the network of innovators, makers, and physicians that is shaping the healthcare system of the future.


The Really Tough Questions About Healthcare Costs

Forbes Opinion

Drug costs have been a hot topic in the media lately. Though the cost of many drugs is skyrocketing, at the same time, fierce competition, government and insurance company-negotiated discounts, and other external pressures are driving down the costs of many medications.

In this article, Forbes contributor John Lechleiter lays out some ideas for overhauling the drug industry, including innovations around clinical trials, more transparent communications between healthcare players, and other policy ideas.


Strategic approach helps providers benefit from portals

Health Data Management

Although patient portals have been shown to improve health outcomes and patient engagement, they often are not implemented in a way which is conducive to a positive patient experience. Whether it be having to resubmit data multiple times, coordinate with platforms across providers, or integrate with data from wearables, patients regularly run into obstacles with poorly designed UXs.

In this article by Health Data Management, the strategies of several hospitals, including Texas Health Resources, Metro Health, and the Cleveland Clinic, among others, are laid out. These systems have nailed the patient experience while empowering patients through technology.


Why the Economic Payoff From Technology Is So Elusive

NY Times

Between meaningful use laws, consumer technology adoption, and various ACA policies, the trend towards digitizing health records is here to stay. At the same time, simply moving to ehealth platforms doesn’t guarantee adoption or actual use by patients. Various hurdles, including ease-of-use, the impersonalness of technology, and a lack of easy and intuitive data analysis programs have created a lack of adoption by physicians.

According to the NYTimes, these are all hurdles that are being overcome. Some doctors are embracing tables, others are creating patient adoption strategies, and others are creating innovative tools to utilize the data they are storing. This article spells out some of the innovations which are happening right now, and how to increase adoption and usefulness of this data.


The Clinician’s role in making healthcare more affordable

Crux Points Podcasts

Neel Shah, MD, MPP, Founder and Executive Director of Costs of Care, joins the podcast to talk about clinicians’ roles in making healthcare more affordable. Look forward to Dr. Shah sharing why his goal is to make clinicians better financial agents on behalf of patients and what he believes are the three key communication failures at the point of care.


That is it for this week. We hope you find value in this newsletter and invite you to share your thoughts in the comments section.

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