We are proud to announce that we will be expanding our industry-leading, patient experience consulting services under a new name, Cast & Hue.

“Healthcare has become much more competitive the past several years– patients are more sophisticated with their decision making, and regulatory changes are incentivizing health systems and hospitals to improve the patient experience,” according to Andrew Bagley, Managing Director of Cast & Hue. “We’ve discovered that experiences are really what create value – and not just in healthcare, but in every industry.”

As Cast & Hue, we will continue to expand our healthcare business, but will also be applying our segmentation research, persona development, journey mapping, and design thinking expertise to a broad spectrum of industries.  Our aim is to provide businesses with a competitive advantage through the creation of exceptional experiences and gaining a deep understanding of the people they serve.

The name Cast & Hue refers to shining – or casting – a light on consumers, which allows us to help clients identify or discover the factors influencing their consumers’ behaviors – some of which may initially appear to be insignificant, others totally unexpected, some even counter-intuitive. We strive to be part researcher, part psychologist, part strategist, and part marketer, allowing us to glean the truly meaningful bits and to then use them to design exceptional  experiences.

Learn more about Cast & Hue, our methodology, and how we’ve helped companies like Aetna, Insight, Sharp HealthCare, United Way, and OhioHealth see the people they serve in a different light – visit www.castandhue.com, connect with us via email at hello@castandhue.com or tweet us at @castandhue.

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