Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. 

The Evolution of Population Health

In our latest episode of our Crux Points podcast, we had the special privilege of talking to Dr. David Nash, founding Dean at the Jefferson School of Public Health and one of Modern Healthcare's "Most Powerful Persons in Healthcare". During our interview, we discussed a number of topics, but of particular interest was the shift in how patients will engage with providers.

Millennials... who by the way, now make up more than half of the workforce... will approach healthcare a very different way than Boomers. They're going to want care when they want it, how they want it, at a price point they can afford...

- Dr. David Nash, excerpt from Crux Points Podcast: The Evolution of Population Health

The shift towards the utilization of technology is healthcare is an oft-discussed topic at the moment, with technologies from AI, to video chats, to advanced EHRs entering the marketplace. At the end of the day though, in the words of Dr. Nash, "Culture eats technology for breakfast". These technologies may be the method of change, but the real impetus is the number of millennials entering the marketplace. These healthcare "buyers" (they go beyond just being 'patients') will bring with them a culture of instant gratification and rich access to information.

The cultural shift goes beyond just the patients. On the provider side of the equation, we are seeing a shift in how healthcare is delivered as well. As younger providers, ones who grew up with access to these new technologies and this new cultural mindset, start their own practices, they will rarely think twice about using technology to interact with patients. This is especially true in primary care, where providers act as a sort of guide for patients, leading the patient's care team.

As more millennials interact with the healthcare system, the industry will find itself facing a more sophisticated and demanding group that won’t stand for its inefficiencies with the same begrudging acceptance of previous generations.

- Kathy Hempstead, director of insurance coverage for the Robert Woods Johnson Foundation, via USA Today

Right along with this cultural and technological shift is the increased importance of population health. Between the increased focus on collaboration within a patient's healthcare team and the shift towards value-based reimbursement, patients and doctors will have to work together to create a culture of health. The current model of providing "sick care" to patients will no longer be profitable as new reimbursement strategies are introduced. This shift will cause providers to increasingly rely on tools such as easier communications platforms, more integrated EMRs, and AI-based data engines to look through the data being created by wearables. In other words, the technologies being developed today will provide the support for the payment systems being implemented within the next few years.

The shift towards population-based care will not happen overnight. The industry is still young, both in terms of education and implementation, but we can see in on the horizon. The shift won't happen without both technology and culture, but as more millennials enter the marketplace, the transformation in inevitable.

If you have yet to listen to the latest episode of the Crux Points podcast, featuring Dr. David Nash, be sure to get it today. We are available on all major podcast apps, as well as for download and playback on SoundCloud. Listen at www.castandhue.com/crux-points-podcast/2016/july/the-evolution-of-population-health-management/.

The Weekly Roundup

A collection of interesting articles from the past week.

The Doctor-Patient Relationship Is Alive and Well

Though the recent push towards improving the patient experience may show otherwise, many Americans are still happy with the relationship they have with their primary care doctor. This post, written by one of those doctors, speaks to the strengths of the doctor-patient relationship, while calling out the weaknesses of the system as a whole.

Does precision health sound like futuristic hype? It's not. Here's why it's way more promising than many realize.

Precision health, the science of treating patients with decisiveness and deep understanding, may seem like the holy grail of healthcare. Through data and collaboration, we are well on our way towards seeing this reality. Lloyd Minor, Dean at Stanford University School of Medicine, shares his vision for the future of healthcare.

A Data-Driven Approach to Group Creativity

Studies show that a team comprised of complementary personality types turns out drastically improved results on creative tasks. In this article by HBR, they lay out how to build such a team, as well as how to leverage the various traits of the people on a creative team to deliver the best possible results when brainstorming and innovating.

Keeping Up with Humana's Busy Burr - 'Health Care Is Really About Relationships and People'

Amongst the multitudes of startups popping up in the healthcare field, a number of investment firms have emerged as well. In fact, insurance companies represent a large portion of investment in health management startups. In this interview with Busy Burr, VP of innovation for Humana, she walks readers through how she targets companies and makes her investment decisions.

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