Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. 


Jobs-To-Be-Done: The story behind why patients "hire" us

Why do patients go to the hospital? Or a better question is what are patients hiring a hospital to do? Is it for a surgery? An annual exam? To fix a broken bone? These all may be use cases that a hospital sees, but it’s not what they actually want from the hospital. One of our favorite methodologies here at Cast & Hue is “Jobs-to-be-done”. Jobs-to-be-done, or JTBD, is not about a specific product or service. Instead, it looks at the outcomes that patients are looking for and the purpose of those services.

Our latest blog post explores the jobs-to-be-done framework and how it can help your hospital. Read it in full at http://www.castandhue.com/insights/2016/09/jobs-to-be-done-the-story-behind-why-patients-hire-us/


The Weekly Roundup

A collection of interesting articles from the past week.

The Apple-CareKit A revolution in health care?

Apple's CareKit was released earlier this year, enabling doctors and researchers to access health data from millions of people who use iOS products. How is this changing care? And how can this model help fuel innovation? This article explores the innovation around CareKit and how it may impact future health research.

Destructive Doctor Relationships Will Destroy Hospitals' Success

Hospitals are responsible for not only the health of their patients, but also the wellbeing of their staff. As the public conversation turns to doctor burnout and stress, it's important to keep in mind the impact that doctors play in the success of a hospital system.

Can This Big Idea Save Uber-Economy Workers From Financial Calamity?

The patient experience doesn't focus on just care, but also how patients pay for care. Portable benefits and health insurance is becoming a popular topic. Elaine Pofeldt of Forbes takes a look at this idea in this article.

Design-Conscious Medical Supplies

For a fun way to end your Friday, this design roundup shows some innovations within medical packaging. "Designed by Camelia Cucolea, the Microbist concept brand reimagines medical supplies as being style-conscious, easy to spot and more inviting than traditional products for healthcare."

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