Sitewire Health is now Cast & Hue! Learn more about our new brand here.

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We are observers and researchers, facilitators, social scientists, analysts, marketers, and strategists.

Our exclusive method integrates empathy, observation, behavioral psychology, and technology, so together, we can cast a light on the people you serve and gain a deep understanding of their perspectives.

As a sister company to Sitewire, the digital design agency founded in 1999, Cast & Hue has worked alongside consumer brands such as Olive Garden, Red Lobster, Persil, and Kroger. Through those partnerships we’ve gained unique insights into the customer journey and how to develop exceptional experiences.

Meet Our Key Leaders

Katie Marti

Katie Marti


With 16+ years in the digital marketing and customer research industry, Katie’s had the opportunity to work across many functions. In doing hands on media placement, she fueled her passion for driving measurable results. In leading client services, she had the opportunity to learn about a variety of industries and hone the delivery of true value in a partnership. In driving the operation of the business, she brought those experiences together to create a unique perspective on delivering value driven partnerships coupled with profitable business results. Now in her role leading Cast & Hue, a customer experience consultancy, she brings her passion for understanding the psychology of decision making together with her drive to uncover paths to growth for businesses.

Steve Koch

Steve Koch

Senior Vice President, Co-Founder

Steve’s focus has always been on developing a better understanding of consumers in order to create better experiences. He considers himself privileged to co-lead the team at Cast & Hue as they utilize human-centered design in order to help all types of organizations, including healthcare, transform their customer experience. They accomplish this by partnering with clients and their customers, using empathy to better understand customer journeys and co-create better experiences.

Margie Traylor

Margie Traylor

Healthcare Advisor

Margie Traylor has a sixth sense, a keen ability of sorts that enables her to connect today’s actions with tomorrow’s opportunities. To the outside world, Margie is Audacious Studios Co-founder, but to those on the inside, she is somewhat of a psychic.Her “sense” manifests itself through identification and nurturing of talent, new business opportunities, client growth and satisfaction, and converting ideas into profit.

Pita Holschuh

Director of Experience Design

With a career background in earned, owned and paid media, Pita is passionate about the holistic journey an individual takes with a brand. She enjoys working with clients to undercover the attitudes, beliefs and motivations that influence customer decision-making. Her expertise encompasses market research, segmentation, persona development and customer experience mapping.

Russ Maloney

Maggie Young

Senior Advisor, Strategy

As a long time customer experience evangelist, Maggie loves to remind people that the most important part of your brand is an individual’s experience. Coming from positions at Zappos, Citi and UserTesting, she understands the need to gather and share customer knowledge to create a culture of customer centricity. A pragmatist, Maggie relishes using existing data sources to complement new research and then humanizing that data to make impactful business decisions across the organization. As Senior Strategy Advisor, she works with our clients to create and implement plans to move their CX efforts forward.

Whitney Driscoll

Director of Client Services

Whitney lives to be challenged and shake things up! Whitney started her career in interior design and experiential marketing, developing a fervor for understanding how audiences react to experiences and spaces. Her passion for understanding human emotions, brand culture, and experiences drives her insatiable curiosity for learning. She received her Masters of Science in Applied Psychology from the University of California, with a focus on qualitative consumer research and development. A strategic consultant of ten years, she acts as a strategist and experience designer for Cast & Hue, creating lasting experiences with positive impacts to business.