Our exclusive method integrates empathy, observation, behavioral psychology, and technology, so together, we can cast a light on the people you serve and gain a deep understanding of their perspectives.
As a sister company to Sitewire, the digital design agency founded in 1999, Cast & Hue has worked alongside consumer brands such as Olive Garden, Red Lobster, Persil, and Kroger. Through those partnerships we’ve gained unique insights into the customer journey and how to develop exceptional experiences.
Steve’s focus has always been on developing a better understanding of consumers in order to create better experiences. As Managing Director, he considers himself privileged to co-lead the team at Cast & Hue as they utilize human-centered design in order to help all types of organizations, including healthcare, transform their customer experience. They accomplish this by partnering with clients and their customers, using empathy to better understand customer journeys and co-create better experiences.
As an experience designer, journey mapper, crux seeker, and problem solver, Russ strives to build and grow Cast & Hue through new product and service development and oversees the organization’s identity and strategy based projects. Russ’s expertise spans advanced segmentation, persona development, brand development, customer experience mapping, design thinking, and collaborative strategy sessions with client leadership.
Margie Traylor has a sixth sense, a keen ability of sorts that enables her to connect today’s actions with tomorrow’s opportunities. To the outside world, Margie is Audacious Studios Co-founder, but to those on the inside, she is somewhat of a psychic.Her “sense” manifests itself through identification and nurturing of talent, new business opportunities, client growth and satisfaction, and converting ideas into profit.
With a career background in earned, owned and paid media, Pita is passionate about the holistic journey an individual takes with a brand. She enjoys working with clients to undercover the attitudes, beliefs and motivations that influence customer decision-making. Her expertise encompasses market research, segmentation, persona development and customer experience mapping.
Experience Design Strategist
One part philosopher, one part researcher, one part experience designer, Sal is a T-Shaped strategist with a penchant for the cognitive sciences. He’s passionate about how people make choices about products and services and how they develop attitudes and beliefs about brands. He looks forward to helping clients understand their audience better so they can design experiences and services with their customers top of mind.
Drew’s passion sits squarely at the intersection of technology, design, and healthcare. Using these skills, he collaborates with the rest of the Cast & Hue team on strategy, workshop facilitation, and research. Drew’s background is in entrepreneurship and healthcare, with experience in multiple startup environments. He uses this experience to bring a strategic, forward-looking outlook to the projects he works on and the clients he works alongside.