Sitewire Health is now Cast & Hue! Learn more about our new brand here.

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We are observers and researchers, facilitators, social scientists, analysts, marketers, and strategists.

Our exclusive method integrates empathy, observation, behavioral psychology, and technology, so together, we can cast a light on the people you serve and gain a deep understanding of their perspectives.

As a sister company to Sitewire, the digital design agency founded in 1999, Cast & Hue has worked alongside consumer brands such as Olive Garden, Red Lobster, Persil, and Kroger. Through those partnerships we’ve gained unique insights into the customer journey and how to develop exceptional experiences.

Meet Our Key Leaders

Steve Koch

Steve Koch

Managing Director

Steve’s focus has always been on developing a better understanding of consumers in order to create better experiences. As Managing Director, he considers himself privileged to co-lead the team at Cast & Hue as they utilize human-centered design in order to help all types of organizations, including healthcare, transform their customer experience. They accomplish this by partnering with clients and their customers, using empathy to better understand customer journeys and co-create better experiences.

Russ Maloney

Maggie Young

Senior Advisor, Strategy

As a long time customer experience evangelist, Maggie loves to remind people that the most important part of your brand is an individual’s experience. Coming from positions at Zappos, Citi and UserTesting, she understands the need to gather and share customer knowledge to create a culture of customer centricity. A pragmatist, Maggie relishes using existing data sources to complement new research and then humanizing that data to make impactful business decisions across the organization. As Senior Strategy Advisor, she works with our clients to create and implement plans to move their CX efforts forward.

Margie Traylor

Margie Traylor

Healthcare Advisor

Margie Traylor has a sixth sense, a keen ability of sorts that enables her to connect today’s actions with tomorrow’s opportunities. To the outside world, Margie is Audacious Studios Co-founder, but to those on the inside, she is somewhat of a psychic.Her “sense” manifests itself through identification and nurturing of talent, new business opportunities, client growth and satisfaction, and converting ideas into profit.

Pita Holschuh

Senior Strategist

With a career background in earned, owned and paid media, Pita is passionate about the holistic journey an individual takes with a brand. She enjoys working with clients to undercover the attitudes, beliefs and motivations that influence customer decision-making. Her expertise encompasses market research, segmentation, persona development and customer experience mapping.

Salvador Bravo

Experience Design Strategist

One part philosopher, one part researcher, one part experience designer, Sal is a T-Shaped strategist with a penchant for the cognitive sciences. He’s passionate about how people make choices about products and services and how they develop attitudes and beliefs about brands. He looks forward to helping clients understand their audience better so they can design experiences and services with their customers top of mind.

Drew Watkins


Drew’s passion sits squarely at the intersection of technology, design, and healthcare. Using these skills, he collaborates with the rest of the Cast & Hue team on strategy, workshop facilitation, and research. Drew’s background is in entrepreneurship and healthcare, with experience in multiple startup environments. He uses this experience to bring a strategic, forward-looking outlook to the projects he works on and the clients he works alongside.

Whitney Driscoll

Practicum Student, Intern

Whitney is our newest team member, and her role is one of support for the existing squad at Cast and Hue. Her education in the sciences of interior design led her into a career consulting within the face-to-face marketing industry, specializing in branded environments and experiences. She is driven by curiosity for human motivations, decision-making, and behaviors. Whitney is currently mastering her craft with the University of Southern California, and looks forward to applying her extended learnings of behavioral science to better the experiences for the customers of Cast & Hue’s clients.