Each Friday, the Sitewire Health team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments.

In California, That MRI Will Cost You $255 — Or Maybe $6,221



If you weren’t sure about pricing inconsistency among common medical, rest assured that is indeed the case. KQED, the npr affiliate in San Francisco, created an online form called PriceCheck which invited listeners to share the prices they paid for typical services in California. And, as the headline demonstrates, the results showed a wide range of prices. The findings, published in the journal JAMA Internal Medicine, are another sign that total price transparency in healthcare is not far away.  

The New Health Care Consumer Expects Transparency, Simplicity and Convenience

The Morning Consult

By 2020, projections say that up to 52 million people will be independently shopping for health coverage. Combine that with consumers’ overall appetite for information, and you see how the world of the health will be changing for all involved. As the article notes, the notion of “Doctor says; patient does” will soon be in the past. Patients are taking control of their healthcare and demanding the same transparency, simplicity and convenience from healthcare that they receive from other industries.  

No Employee Satisfaction, No Patient-Centered Culture

Healthcare Payer News

For some, when improving patient experience is the subject, strategies focus on elements like spacious lobbies, private suites or designer patient gowns. While those elements do play a role, this article takes us back to the core and reminds us how important nurse and staff satisfaction are to improving patient experience. As one of the executives interviewed for the article notes, “Staff that have their needs met can focus on the needs of the patient.”  

Integration of Providers and Payers – A Solution or a Concern?

Clayton Christensen Institute for Disruptive Innovation

Spencer Nam of the Clayton Christensen Institute takes a look at recent integrations of healthcare providers and payers. He applies the disruption innovation theory and the jobs-to-be-done approach to the analysis. As Nam notes, these integrations are part of the evolutionary process and that new business models will continue to emerge, identifying new ways to minimize costs while maximizing patient outcomes.  

The Effectiveness of Medication Adherence Interventions

The American Journal of Managed Care

While most would agree that increasing medication adherence would go a long way towards improving overall health and cutting healthcare costs, this article shows there is still a large opportunity to find new ways to facilitate adherence. An examination of nearly 200 medication adherence trials showed that very few were able to report successful results, and, among those that did, there were no common approaches to success that could be duplicated in future programs. The takeaway? As healthcare continues to move towards population health, medication adherence is one area that is ripe for innovation. That concludes this week’s Five on Friday. What’s your take? Let us know in the comments.

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