Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful!

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Using Phones to Connect Children to Healthcare

The New York Times

Telemedicine continues to grow among the total population, but how can it be leveraged to help those who are the most connected in this day and age? From photo texts of skin lesions to the latest and greatest in mobile-healthcare, this article in the New York Times by Perri Klass dives into how children, adolescents, and young adults use their phones and how this type of activity can be incorporated into delivering care.

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How Medical Errors Show Up on Twitter

The Advisory Board

Many hospitals use social listening as a tool to better understand their reputations and perform service recovery. According to a recent study, social listening can also be utilized to collect data on medical errors and improve patient communication and engagement. Of the tweets identified in the study associated with medical errors, 83% identified the type of error. Researchers were also able to identify an emotional response in just over half of the tweets they identified – and 6% of the tweets mentioned an intent to pursue malpractice litigation.

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Doctors Strengthen Ties to Nurse Practitioners as Care Teams Proliferate

Forbes

Over the last few decades, the healthcare team has evolved to meet changing patient needs. Years ago a primary care physician used to be the only medical professional involved in primary care. Now, studies have shown that more and more primary care physicians are enlisting the help of nurse practitioners, nursing assistants, and a slew of other folks to help improve care. This article by Bruce Japsen for Forbes highlights the growing trends in changing care teams and what can still be done for these teams to progress further.

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Interoperability Hurdles Impede ACOs

Modern Healthcare

The vision most have for ACOs focuses on the efficient management of large patient populations, with the ACO leading the effort of managing the health of the whole patient. In order to succeed in this ambitious goal, the ACO must be able to easily communicate with many different types of caregivers – from specialists to behavior health to hospice.  This report highlights one of the most important challenges facing ACOs – interoperability. Because, after all, if the ACO can’t communicate with and integrate data from all these different systems that provide their patients care, they won’t be able to provide effective care for their populations. So what’s holding interoperability back and what can be done moving forward? Read on to find out.

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5 Healthcare Imperatives as Patients Demand More Personalized Treatment

Healthcare IT News

As we all know, healthcare is becoming more personal, faster, and transparent. The new healthcare consumer has extremely individualized needs and has now come to expect individualized treatment from their doctors. This article by Jessica Davis  for Healthcare IT News showcases five areas in which all medical professionals can focus and improve upon in order to give people not only the type of care they need, but also the type of care they want and are actively seeking out.

That is it for this week. We hope you find value in this newsletter and invite you to share your thoughts in the comments section.

   

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