Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful!


Consumerism Spurs Need For Patient Credit Checks

HealthLeaders Media

With patients becoming more and more responsible for paying for larger portions of their healthcare, many wonder just how some of these folks are going to actually pay. Many providers and payers are utilizing credit checks among other tool to verify a patients ability to cover their share of healthcare expenses. In this article for HealthLeaders Media, Christopher Cheney goes into the reasons behind this trend and how it relates to the rise in healthcare consumerism.


How Medicare’s Payment Overhaul Tries To Change How Docs Use Tech

Modern Healthcare

Getting healthcare providers to adopt electronic health records has been a slow, arduous process. In an effort to help unify providers and bring them up to speed IT-wise, Medicare has proposed a payment overhaul that would effectively kill the current “meaningful use” policy. In this article for Modern Healthcare, Adam Rubenfire looks at the specifics around the new policy, how it will effect hospitals and doctors’ offices, and how it will hopefully help usher in a new age of technologic unity in the healthcare industry.


How Hospitals Use Kiosks To Serve Patients And Visitors

Health Care Communication News

With the patient experience being a focal point for most healthcare systems’ strategies, many are turning to kiosks to help expedite and ease the process. Kiosks are now being used in a variety of ways in hospitals and doctors’ offices around the country and it looks like the trend is only going to continue. In this article for Health Care Communication News, George Webb looks at some key ways kiosks are currently being used, some other areas that may benefit from the use of kiosks, and how these kiosks aid in the patient experience.


Should Hospitals Pay Up When It Comes To Ransomware?


Cyberattacks on hospitals have become more and more prevalent over the last few years with hackers holding hospitals’ data hostage in return for a ransom. Using “ransomware” hackers can disconnect hospitals from crucial data, only to relinquish it once the system has paid up. In this article for CIO, Ken Terry asks the question of whether or not hospitals should be paying these ransoms and incentivizing hackers to continue these types of attacks. Hospitals need their data, but giving in to the pressure from a hacker only mitigates the problem.


Colorado Weighs Replacing Obama’s Health Policy With Universal Coverage

The New York Times

With all the news about healthcare policy surrounding the presidential election, it can be easy to forget about state-level healthcare policies. The state of Colorado has a proposal going to a vote this November that would create a taxpayer financed universal healthcare system for the state. In this article by Jack Healy for the New York Times, he looks at the details of the plan, the pros and cons, and how this could somewhat of a “pilot” program for the rest of the country.

That is it for this week. We hope you find value in this newsletter and invite you to share your thoughts in the comments section.


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