Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful!


Provider and Insurer Zooms Its Way Through Pacific Northwest

MedCity News

Due to the rise in consumers that are more cost and time sensitive when it comes to healthcare, many providers and insurers are exploring new models of care to appeal to these rising trends. On such entity is Zoom+, an organization that is one part provider, one part payer, and one part retail-based clinic. In this article for MedCity News, Anna Gorman looks at Zoom+ and how it is fairing as the new entrant with some wild, modern ideas in an industry that is extremely averse to change.


Philly Hospital’s Unique Gift to New Moms Something That’s Rare in the U.S.


With patient experience being at the forefront of the decision-making process for hospital systems, many providers are looking at a variety of different ways that they can tackle patient pain points throughout the treatment process. Temple University Hospital has followed suit by launching a “baby box” program for new mothers in order to help new moms care for their newborns. The box provides resources and supplies to help mothers with the post-natal care process and the box itself actually doubles as a bassinet. In this article forNJ.com, Brittany Wehner looks at the “baby box” program and how patient experience initiatives like it help to improve care throughout hospital systems.


Medical Bills May Soon Be as Easy to Read as Credit Card Statements


One of the most talked about issues with the healthcare system in the U.S. is the complexity of medical billing. Talk to almost anyone who has been to the doctor and they will tell you that medical bills are often confusing, hard to read, and at times feel completely arbitrary when it comes to the charges. Luckily, the U.S. Department of Health and Human Services has created a competition to redesign medical bills to make them easier for patients to read and understand. In this article for Marketplace, Dan Gorestein goes into the details of the contest, explores other frustrations with the medical billing system, and how these changes will affect patient experience in the future.


10 Lessons Learned From a Hospital’s Dual Digital Debuts

Health Care Communication News

Having a good online and digital presence is a must for any hospital system hoping to compete in the modern healthcare industry, but the implementation of these projects can be tedious, arduous, and a true test of a system’s internal teams. In this article for Health Care Communication News, Jennifer Balanky looks at how one system, Sharp Health, launched their Sharp Health News initiative and explores some of the things they learned along the way.


Prescribing Generic Drugs Could Have Saved $73 Billion

Modern Healthcare

Price transparency is a huge part of improving the patient experience. When patients receive a bill after their treatment, many are shocked by the prices especially since they generally have no idea how the pricing structure works. To add insult to injury, patients could have saved about $73 billion from 2010 to 2012 if clinicians had prescribed generics instead of brand name drugs. In this article for Modern Healthcare, Sabrina Rice looks at the reasons behind prescribing brand name drugs and looks at how this practice affects the healthcare industry and a whole.

That is it for this week. We hope you find value in this newsletter and invite you to share your thoughts in the comments section.

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