How do you take human-centered design virtual? After years conducting human-centered design workshops in-person, we’ve developed virtual versions of our journey mapping, design sprint and other workshops. Here’s how we’ve done it:

For a long time now, it has been clear that healthcare has been in desperate need of fixing, and due to the current pandemic, we are starting to see a shift. With more and more people using and willing to use telehealth, it may just be the push needed to bring more innovation to the industry. The technology and benefits of telehealth will only continue to improve as long as we give it the proper attention. In this article, Dylan Labadie asks the question “Is telehealth here to stay?” and why it is important that it does.

More and more potential patients are starting their search for healthcare through hospital websites. In fact, for the first time in three years, a larger share of consumers report using a health system website to collect information (43%) than an insurance website (41%). This article, written by Cast & Hue’s Dylan Labadie, dives deeper into what moments initiate the search for a hospital and how to prepare for those moments. Is your front door strategy ready?

What is the key to a positive patient experience in the emergency department? In our experience of engaging with close to four hundred emergency department (ED) patients and generating several journey maps, we have identified three key recurring areas that tend to be ignored or under appreciated from experience leaders. While it is true that an ED experience will be positive with strong communication from doctors and state of the art, comfortable patient rooms, there is still more to be desired. In this article, we dive deeper into what those pain points are as well as questions that may help you get started in solving them.

As companies continue to push the boundaries of the customer experience to the limit, everyday tasks are becoming more and more efficient, taking consumer expectations higher than ever. As many of us have noticed, these expectations have bled into healthcare as well. To accommodate for this shift, we recommend applying the Jobs-To-Be-Done (JTBD) Theory to your organization’s strategy. JTBD helps you gain a better understanding of the backbone behind consumer pain points and allows you to design impactful, focused solutions for them. In this article, we dive deeper into what JTBD is and how it can apply to healthcare.

Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Hospitals Discover Their Inner Venture Capitalist Modern Healthcare Its no secret that the healthcare industry is in a ...

Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Another Study Links Hospital Mergers to Higher Prices HealthLeaders Media Merger mania has been the talk of the health ...

Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! The New Front Door to Healthcare is Here Oliver Wyman What is the new front door to healthcare? Its a concept involvin ...

Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Sander Says High Premiums, Deductibles Diminish Impact of ACA Modern Healthcare On the Democratic side of the presiden ...

Welcome to the latest edition of Cast & Hue’s Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Many Dislike Healthcare System But Are Please With Their Own Care NPR Despite all of the advancements in care, patient ...