Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Treating Patients as Consumers Is a Growing Strategy Hospitals and Health Networks Organizations that truly understand patients as consumers will enjoy t ...

Without a doubt, 2015 will be the year of the consumer for healthcare providers. Not only does patient experience continue to be a top priority for hospital systems, but consumers are taking a more active role than ever before in their healthcare decisions. And as consumers become more active, they’ll demand more information directly from the providers they are engaging with. I ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Could This Pricing Tool For Consumers Disrupt Healthcare? Forbes When it comes to price transparency in healthcare, the question isn’t if but when. And w ...

What hospitals can learn from retail giants like Amazon, Zappos Fast Coexist What does Zappos offer that hospitals can learn from? They deliver happiness through mastering the art of customer service. Hospitals should be offering the “joy of experience”, convenience, a shorter wait time, and transparency alongside preventative care. Consider this: Zappos does not have nearly t ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. The One Customer Service Improvement You Need To Make In 2015 Forbes Entrepreneur and writer Micah Solomon suggests organizations in healthcare should co ...

Welcome to the latest edition of Cast & Hue's Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Health Care's Price Conundrum The New Yorker Conventional wisdom will tell you that if there is just one grocery store ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. The Quest for Patient-Centered Care: Patients as Partners Fierce Practice Management There’s no better way to find out patients’ needs and wants than to ...

How a hospital’s chief experience officer tackles barriers to better quality Modern Healthcare Almost all patient frustrations can be align with associated staff frustrations. This article provides great examples of the role patient experience plays across the entire patient journey and reinforces the idea that understanding the patient journey plays an important role in dete ...

Effort launched to create virtual clipboard for patient intake Modern Healthcare A group from Workgroup for Electronic Data Interchange alongside Sullivan Institute for Healthcare Innovation, congregated to discuss the automation of the patient intake process. During the first phase, creating a simple solution for transferring patient information, such as insurance and demogr ...

The world of healthcare is evolving at a rapid place as we transition from a fee-for-service to a value-based model. Influenced by the Affordable Care Act, consumer-driven (high-deductible) insurance plans, access to information, new competitive forces and more, consumers are going to start shopping for healthcare in ways they never have before. Consulting firm KaufmanHall call ...