Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. How hospitals can maximize the patient experience Gallup In 2012, HealthLeaders Media surveyed more than 300 leaders in healthcare, and found 84% of tho ...

Each Friday, the Sitewire Health team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Health Care Needs Less Innovation and More Imitation Harvard Business Review These days, innovation is a key buzzword around healthcare. And while the a ...

Strategy& recently released the report “The birth of the healthcare consumer: Growing demands for choice, engagement, and experience.” The report details how consumers are reacting to the evolution of healthcare. And the results are clear:  The consumer is in control. To be successful, healthcare organizations must focus on developing an understanding of all their target co ...

Each Friday, the Sitewire Health team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. In California, That MRI Will Cost You $255 — Or Maybe $6,221 npr If you weren’t sure about pricing inconsistency among common medical, rest assured th ...

  Recently, we had the opportunity to attend the 18th annual Healthcare Internet Conference. There was a lot of great content over the two and a half days of the conference – and while we couldn’t experience all of it, we gleaned a number of great insights while we were there. We shared the first five insights we took away earlier this week and today we’re sharing five more: ...

By Steve Koch Recently, we had the opportunity to attend the 18th annual Healthcare Internet Conference. We might have had the shortest commute of anyone at the conference, as it took place just up the road from us in Scottsdale, AZ. With four keynotes and 56 breakout sessions across seven tracks, there was quite bit of knowledge and experience shared over the 2+ days of the c ...