Kristin Haluch, Head of Customer Success & Operations at Bold, has been a healthcare innovator throughout her career, holding positions at startups and large organizations like Optum. Cast & Hue’s Steve Koch recently had a conversation with to learn more about what she’s learned throughout her career, what attracts her to startups and what she is focused on at her newest role at Bold.
Post-Pandemic Experience Design: When Journey Mapping Is Not Enough
We all recognize it. The pandemic has changed almost every aspect of our lives. Some habits have been dropped while many new routines have been adopted. As we get closer to turning the corner on the pandemic, the question now is how do you design the most appropriate experiences for the post-pandemic consumer?
Anticipating the New Normal: How Behaviors will Shift and How to Prepare
How will your organization thrive in the new normal? A better understanding of attitudes, perceptions, and motivations of those you serve will give you the tools to design experiences that drive growth and loyalty. Here’s how:
Applying Jobs-to-be-Done Theory to Healthcare
As companies continue to push the boundaries of the customer experience to the limit, everyday tasks are becoming more and more efficient, taking consumer expectations higher than ever. As many of us have noticed, these expectations have bled into healthcare as well. To accommodate for this shift, we recommend applying the Jobs-To-Be-Done (JTBD) Theory to your organization’s strategy. JTBD helps you gain a better understanding of the backbone behind consumer pain points and allows you to design impactful, focused solutions for them. In this article, we dive deeper into what JTBD is and how it can apply to healthcare.
Using human-centered design to keep your product customer-focused
We are quickly finding ourselves in the age of the customer. Defined by Forrester as “A 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers”, this shift will stress business’ abilities to adapt and stay relevant. Especially in the healthcare field, with new regulations, n ...
Healthcare Transformation, Physician Reviews, E.R. Volume and More: #fiveonfriday for the week of 5/4
Most Fridays, the Cast & Hue team shares five things from the world of healthcare strategy that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. The Three Challenges Impacting Health Care's New Normal H&HN Daily Does everyone in health care comprehend the impact of the transformation that the industry is ...
Uncovering Crucial But Hidden Motivations in Healthcare Decisions
A little over a year ago, I went through a change in my healthcare insurance. For anyone who has experienced this, you know how frustrating it can be. Within a few weeks, I felt illness setting in and needed to see a doctor immediately. Figuring out who I could go to and what it would cost felt just as painful and debilitating as the illness itself. Over the course of a few hou ...