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Enlightening human experiences
If you want to create exceptional experiences for the people you serve, you must first see from their perspective.
We combine empathy, insights, behavioral nudges, and technology to transform your brand’s competitive advantage.
Which groups of people are you serving? Often referred to as Segmentation, it’s identifying the different populations you serve as your knowledge base.
Who is your customer specifically? We call it Persona Development - when we construct a hypothetical individual to represent each group identified in Segmentation.
What are her goals and how does she get there? An experience is more than a single encounter, an experience is a series of interactions, a journey.
How can you develop empathy for her perspectives? It requires a purposeful and person-centric process that involves collaboration called Design Thinking.
Propelling questions and wicked problems
We co-create with our clients to solve their most vexing problems and the questions most pertinent to the success of their business. Here are just a few of the problems we've solved.
We helped OhioHealth to optimize patient and family emotional journeys through its 14 emergency departments.