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In the Spotlight

A curated showcase of Cast & Hue in articles, interviews, podcasts, and events.

Designing for the Patient Behind the Persona

Brad Muncs and Steve Koch discuss how emotional needs shape the digital Patient Journey to build trust.

Patient Journey Maps Do More than Fix What’s Broken

Gaining Insights Into Market Research

Chris Boyer and Steve discuss the difference between research methodologies, and empathy-driven data for healthcare marketing.

More Empathy, Fewer Spreadsheets, Better Cancer Care

Strategic Health Care Marketing

Journey Mapping | Answers With Ahava

Ahava Leibtag and Steve explore why journey mapping works in healthcare and how to solve human problems that data often misses.

NRC Health Webcast: Human-Centered Design in Healthcare

Jonathan and Steve discuss how human-centered design builds healthcare loyalty and trust with Ryan Donahue & Jennifer Barron.