Read about our approach of journey mapping to deeply understand patient's OhioHealth ED visit, and how we leveraged design sprints to build a new experience.
Learn how we built needs-based personas and a customer journey map for P.F. Chang's key audiences to inform their marketing strategy, targeting, and messaging.
Read how we used Jobs-to-be-Done, journey mapping and design sprints to build a consistent urgent care experience that delivered on the MedStar brand promise.
130 In-depth interviews with employees and end-users
85 design sprint participants
28 Concepts prototyped
Discover how we created a people-first benefits application experience with Arizona DES, using in-depth interviews, journey mapping, and design thinking.
See how we reimagined the hospitality experience for traveling patients and their families by mapping their journey and facilitating design thinking workshops.
13 Key stakeholders trained in Human-Centered Design
30 Patient & Family Participants
67 Ideas Generated
Explore how we built a culture of human-centered design at Baystate Health by reimagining the ED using journey mapping, design thinking and experience design.
Read how we conducted Jobs-to-be-Done interviews to understand what motivated patients when deciding to get orthopedic surgery at MultiCare or competitors.
See how our in-depth interviews and design sprints created an associate-centric experience for OhioHealth that boosted engagement and streamlined communication.
Discover how we reimagined the Arkansas Children's heart center experience with journey mapping and design sprints to drive service-line growth and loyalty.
2 maps showing the bariatric journey for patients and practitioners
A new understanding of how patients and practitioners perceive Bariatric vitamins
Learn how we used interviews and journey mapping to develop insights on what motivated practitioners and patients to choose bariatric vitamin products.