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Journey Mapping

Read how to map the customer journey, highlight key friction points, map emotional states, underline defining moments and opportunities to build winning experience strategies.

Map the Customer Journey
Map the Customer Journey
Why Some Journey Maps Don’t Work
Journey Mapping

Why Some Journey Maps Don’t Work

Not all journey maps deliver results. Learn 5 common mistakes in customer journey mapping, and how to create an effective map that drives change.
Journey Mapping
The Power of Journey Mapping: Insights for Every Team
Journey Mapping

The Power of Journey Mapping: Insights for Every Team

Journey mapping benefits every team. Explore how journey maps improve experiences, guide marketing, spark innovation, and align organizations around people.
Journey Mapping
What Happens When Experience and Marketing Align
Journey Mapping

What Happens When Experience and Marketing Align

Marketing and experience must work together to drive customer loyalty. Learn how journey mapping improves both marketing and the customer experience.
Experience Design
Journey Mapping
How to Improve the Experience of Waiting (When You Can’t Reduce Wait Times)
Experience Design

How to Improve the Experience of Waiting (When You Can’t Reduce Wait Times)

In healthcare, long waits are sometimes inevitable. If it isn’t feasible to reduce the wait duration, focus on improving the waiting experience.
Experience Design
Journey Mapping
Healthcare
Create an Experience Strategy That Drives Brand Loyalty
Experience Design

Create an Experience Strategy That Drives Brand Loyalty

Growth strategies often focus on customer acquisition, but more immediate value lies in retention. Learn how to drive loyalty through experience.
Experience Design
Journey Mapping
Importance of Emotion in Customer Journeys
Journey Mapping

Importance of Emotion in Customer Journeys

Understand how emotions drive customer decisions and behaviors. Optimize the emotional experience at each touchpoint of the customer journey.
Journey Mapping
Speed Journey Mapping at NESHCo 2024
Journey Mapping

Speed Journey Mapping at NESHCo 2024

The Cast & Hue team shares their learnings and outputs from their journey mapping session at NESHCo conference 2024.
Healthcare
Journey Mapping
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We're going to be speaking and exhibiting at HMPS 2025 in Orlando! Come by our booth (#48) to talk about Human-centered design and hear Cast & Hue's Steve Koch and Jim McMahon from University of Maryland Medical System talk about Journey Mapping & the Marketing Funnel on Friday, May 2nd at 9:30 AM.
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