More and more potential patients are starting their search for healthcare through hospital websites. In fact, for the first time in three years, a larger share of consumers report using a health system website to collect information (43%) than an insurance website (41%). This article, written by Cast & Hue’s Dylan Labadie, dives deeper into what moments initiate the search for a hospital and how to prepare for those moments. Is your front door strategy ready?

If you are a designer or have engaged with one in your field you’ve likely thought about how you (or your industry) defines creativity. You may also have felt like you’ve had a creative block, or that being creative is someone else’s job. Like Lizzo says, truth hurts, and the truth is that each and every one of us benefit from creative outlets. Creativity goes way beyond the traditional arts of music, dance, or art expression. What we know is that the benefits found with creativity in adolescents, remains the same for adults. How do you, or how can you start exploring creativity today?

The first primary of the 2020 presidential election took place on Monday night, and it did not go well. What could have saved it? Perhaps starting with the needs of the users - the precinct captains across Iowa. In this post, Steve Koch takes a look at how Design Thinking could have saved the Iowa caucuses, and the lessons all of us can learn from this.

What is the key to a positive patient experience in the emergency department? In our experience of engaging with close to four hundred emergency department (ED) patients and generating several journey maps, we have identified three key recurring areas that tend to be ignored or under appreciated from experience leaders. While it is true that an ED experience will be positive with strong communication from doctors and state of the art, comfortable patient rooms, there is still more to be desired. In this article, we dive deeper into what those pain points are as well as questions that may help you get started in solving them.

Both customer experience (CX) and employee experience (EX) serve important, independent roles for a brand. Yet your brand is the sum of the experiences it offers, and if you’re only looking at the customer experience, you’re only looking at half of the brand. How do you impact both CX & EX if you’ve never done both before? Let’s talk about how some are doing this really well, where some go wrong, and how you can make moves or improvements to get started.

As companies continue to push the boundaries of the customer experience to the limit, everyday tasks are becoming more and more efficient, taking consumer expectations higher than ever. As many of us have noticed, these expectations have bled into healthcare as well. To accommodate for this shift, we recommend applying the Jobs-To-Be-Done (JTBD) Theory to your organization’s strategy. JTBD helps you gain a better understanding of the backbone behind consumer pain points and allows you to design impactful, focused solutions for them. In this article, we dive deeper into what JTBD is and how it can apply to healthcare.

Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. How Design Thinking Turned One Hospital into a Bright and Comforting Place Design thinking can be a powerful tool in any organization's toolbelt. Going beyond simple ideation or brainstorming, the ...

Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. Design through the lens of uncertainty With the election at an end, we as a healthcare industry need to stop looking at what could have been, and instead focus on what lies ahead. No matter one’s ...

Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. How social media can impact HCAHPS Digital marketing and medicare reimbursement are not often thought of as complementing functions of a business, but as we learned in our latest podcast, they may ...

Each Friday, we send out a handful of articles from the past week, related to healthcare and design, as well as an in-depth look at a current trend affecting healthcare right now. Multiple Platforms for Many Customers Sometimes a single strategy isn’t enough. As various segments of the population grow, especially millennials and other groups that value convenience, having m ...