Each Friday, the Cast & Hue team shares five things from the world of healthcare strategy that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Consumers vs. patients: Healthcare's biggest misunderstanding Becker's Health IT & CIO Review As patients become more involved with their own healthcare, we often ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare strategy that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Journey Mapping for Damn Good Digital Design Slideshare Sitewire's Rebekah Cancino demonstrates how user journeys add context, which leads to better design of digital ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare strategy that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. The limited impact of price transparency on consumer behavior Healthcare Dive With the introduction of a pricing tool in North Carolina and a study highlighting the v ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Treating Patients as Consumers Is a Growing Strategy Hospitals and Health Networks Organizations that truly understand patients as consumers will enjoy t ...

Without a doubt, 2015 will be the year of the consumer for healthcare providers. Not only does patient experience continue to be a top priority for hospital systems, but consumers are taking a more active role than ever before in their healthcare decisions. And as consumers become more active, they’ll demand more information directly from the providers they are engaging with. I ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. Could This Pricing Tool For Consumers Disrupt Healthcare? Forbes When it comes to price transparency in healthcare, the question isn’t if but when. And w ...

What hospitals can learn from retail giants like Amazon, Zappos Fast Coexist What does Zappos offer that hospitals can learn from? They deliver happiness through mastering the art of customer service. Hospitals should be offering the “joy of experience”, convenience, a shorter wait time, and transparency alongside preventative care. Consider this: Zappos does not have nearly t ...

A little over a year ago, I went through a change in my healthcare insurance. For anyone who has experienced this, you know how frustrating it can be. Within a few weeks, I felt illness setting in and needed to see a doctor immediately. Figuring out who I could go to and what it would cost felt just as painful and debilitating as the illness itself. Over the course of a few hou ...

Each Friday, the Cast & Hue team shares five things from the world of healthcare and digital marketing that stood out from the previous week. We’ll share our perspective and we invite you to share yours in the comments. The One Customer Service Improvement You Need To Make In 2015 Forbes Entrepreneur and writer Micah Solomon suggests organizations in healthcare should co ...

Welcome to the latest edition of Cast & Hue's Five on Friday newsletter. Each Friday, we deliver a quick summary of five items of note associated with the evolving healthcare consumer, strategy and marketing. We hope you find it interesting and useful! Health Care's Price Conundrum The New Yorker Conventional wisdom will tell you that if there is just one grocery store ...