Insights Blog

Improve nurse retention and physician engagement by understanding the employee experience. Learn what to ask employees and why listening matters.

Why use Jobs-to-be-Done in journey mapping or design thinking? Learn how we apply the JTBD theory to design more impactful experiences and solutions.

Learn what experience blueprints are, how they differ from journey maps, and how Cast & Hue uses them to turn research insights into action.

Wondering what comes after a design thinking workshop? Learn how Cast & Hue design thinking consultants help you move from ideation to implementation.

Comparing experience design firms? Learn how Cast & Hue’s focused, right-sized model compares to large consulting firms and independent contractors.

Employee and customer experience are deeply connected. Learn how to align EX and CX for a stronger, more human-centered experience system.

Comparing agile, lean, and design thinking? Read about the strengths of each approach and the key differences between them.

Efficiency without empathy is a risk to CX. Empathy-driven process improvement de-risks investment by balancing business goals with customer needs.

Learn why successful change starts with better questions. Discover how a design-led approach—using "How Might We" questions—unlocks organizational growth.

Not all journey maps deliver results. Learn 5 common mistakes in customer journey mapping, and how to create an effective map that drives change.

Journey mapping benefits every team. Explore how journey maps improve experiences, guide marketing, spark innovation, and align organizations around people.

Customer experience issues impact revenue and reputation. See why some experiences fail — learn from bad customer experience examples to design better ones.

When is the right time to use design thinking? Read 3 examples of challenges that are great for design thinking and explore the benefits of this framework.

Patient referrals falling through the cracks? Learn how to meaningfully improve your referral journey with patient-centered insights.

How does design thinking reduce risk? It ensures your solution is desirable, feasible, and viable — the 3 levers every innovation needs to succeed.

Avoid building something your customers don’t want. Use Jobs-to-be-Done to understand real customer needs and innovate on solutions that work.

Feeling pressure to do more with AI as a company? Don’t make the same mistakes as brands that moved too fast. Learn why a human-first AI strategy is important.

Design thinking solves complex problems through empathy and structured iteration. Explore the benefits of design thinking, how it works, and how to apply it.

Learn the benefits of design thinking in business and how a company-wide mindset shift drives cultural change and better results.

Marketing and experience must work together to drive customer loyalty. Learn how journey mapping improves both marketing and the customer experience.

Not all customer loyalty is genuine — or destined to last. Learn how to build authentic loyalty that retains customers for the long game.

Discover when to use quantitative vs. qualitative research — and why combining both is often the best move.

Improving healthcare employee engagement starts with listening, but real change happens when you act. Explore ways to combat staff burnout and turnover.

In healthcare, long waits are sometimes inevitable. If it isn’t feasible to reduce the wait duration, focus on improving the waiting experience.

Customer experience and customer service are often mixed up, but they’re not the same. Learn how CX and CS impact consumers and business outcomes differently.

Discover why 'How Might We' (HMW) questions fuel innovation in design thinking. Learn key examples and tips for crafting impactful HMW questions.

Not all market research lends to valuable insights. We’ve found the secret to effective market research: inviting diverse groups of participants to the table.

Growth strategies often focus on customer acquisition, but more immediate value lies in retention. Learn how to drive loyalty through experience.

Learn how Demand Profiles, co-creation, and design thinking can help you understand your customers' needs and create impactful experiences.

Unclear about the difference between human-centered design and design thinking? Read a breakdown of each concept and how they work together.

Direct competitors often get the bulk of the attention in market research, but they aren’t your greatest threat. Learn how to spot your indirect competitors.

How can you measure the ROI of human-centered design? Read 6 key benefits of the approach and learn how to track your brand’s progress after a project.

Uncover hidden reasons behind patient choices and how digital ethnography and in-depth interviews can reveal blind spots and help attract and retain patients.

Why do consumers switch from one product or service to another? Learn about the four forces of progress and how to leverage them in your messaging.

What is Jobs-to-be-Done, what makes the framework so effective and what are examples of Jobs-to-be-Done in practice? Get your questions answered.

Deciding between focus groups vs. interviews for qualitative research? See how the methods compare and learn which approach is best for your needs.

Learn how demand profiles, focusing on customer needs and decision-making, can drive growth and innovation.

Understand how emotions drive customer decisions and behaviors. Optimize the emotional experience at each touchpoint of the customer journey.

The Cast & Hue team shares their learnings and outputs from their journey mapping session at NESHCo conference 2024.

The Cast & Hue teams takeaways from HMPS 24 in Vegas and some of our favorite sessions.